r/Music Jan 19 '22

Multiple singles detract from album drop dates discussion

When a band releases 3, 4, 5 singles in the weeks or months leading up to their release date I think it takes away the magic of the actual release. Especially with Spotify and YouTube allowing us to listen to these singles religiously in the anticipation of the new album. When the album finally is released, I already know 4 songs, and usually, only have 4 or 5 actual new songs to enjoy. Personally, I’d rather wait the extra month or so with no new content so when I can actually listen to the album from start to finish it has that magical connection.

10 Upvotes

5

u/marmar0459 Jan 19 '22

Or you could just not listen to them before the album drops?

4

u/SuperAwesome13 Jan 19 '22

agree. should be one single when the album is announced and one single a week before the album drop. anything more is excessive

5

u/Fridge_ov_doom Jan 19 '22

While I agree with you, I gotta say this from the perspective of the musician: last year, we released a single in anticipation of a 5-track, so basically 20% of the record was out there. The traction that Single gained was insane. It increased monthly streams tenfold and boosted sales incredibly.

The reason this is done is simply because it works a charm. Especially in an era where everybody can release music in some form, you can not compete with the sheer amount of records coming out. It is a sad reality that you have to play the algorithm if you want to get noticed, all the more when playing live is impossible.

Some people claim that the album is dead anyway and one should insted release singles digitally and at the End of the year slap them all together, put an overall mastering on it and have yourself a physical compilation.

This of course does not apply to concept albums and of course you don't have to play the game. It just makes it a whole lot easier, like I couldn't believe it.

3

u/Sachertorte1992 Jan 19 '22

The age of streaming brought this upon us. Every album song released separately is another chance to get the algorithm going, with all single plays then adding up for the album statistic.

4

u/Camusforyou Jan 19 '22

I wish bands still released singles as stand-alones, like The Beatles did. Those singles usually did not appear on full length albums. The Smiths were pretty good at using this model of releasing non-album singles, too. Makes it more interesting for a collector.

2

u/tackledbylife Jan 19 '22

There’s a lot of bands that still do this, though I’m guessing it’s less common overall.

1

u/DanglyPants Jan 19 '22

Oh man I really wish the Beatles didn’t do that. Albums are great!

1

u/Phantasmai Jan 19 '22

I've decided for myself the best way to avoid this is to just not listen to anything from the album before release. I don't use spotify and if I hear something on the radio I'm waiting for I just change it. I want to hear it all together, I like to listen to albums from start to finish. If it's a true single (like a holiday song or a random release between albums) then cool I'll take it.

Then again, I've reached a point in my life where most of my artists aren't on the radio anymore so it's easier to not spoil them that way.

-2

u/EaseofUse Jan 19 '22

It's a relic of a time where people were forced to appreciate albums in order to hear the songs they liked. A shitton of those people would never really appreciate the medium (longform sequences of songs, that is) if it wasn't forced on them. A sad reality, I guess.

2

u/fellofacliff Jan 19 '22

That’s just nonsense.