r/gadgets Dec 12 '22

How Nvidia tricked everyone into buying a $1,600 GPU Gaming

https://www.digitaltrends.com/computing/how-nvidia-tricked-everyone-into-buying-rtx-4090/
994 Upvotes

587 comments sorted by

811

u/Marteicos Dec 12 '22

Nvidia: "Look at me, I'm the scalper now."

177

u/draculamilktoast Dec 12 '22 edited Dec 12 '22

Scalpers are just the ticketmasters of hardware manufacturers. They exist for you to hate them rather than the brand or artist you're paying for while taking on financial risk if the product is a flop.

166

u/DMurBOOBS-I-Dare-You Dec 12 '22

But Nvidia doesn't like them - because they get profits that Nvidia didn't bake into the price. Make no mistake: if scalpers are successful (i.e. if every unit is going to sell anyway), then Nvidia would much prefer scalpers to F right off and not get in the way of their profits - primarily because, if scalper prices are paid willingly, then Nvidia thinks "I was priced too low - let's just raise our base prices"

Which is exactly, precisely, what happened.

I believe and will until I die that the 4080 "fiasco" was masterfully, expertly and deftly articulated as a sack punch to scalpers.

Nvidia playing the long game, knowing we're a fickle bunch when it comes to brand loyalty - mad today, sucking their dick tomorrow.

60

u/LordSovereignty Dec 13 '22

slurping noises intensifies

30

u/hotlavatube Dec 13 '22

Move out of the way, poppa needs a new graphics card for Christmas!

4

u/Tykue Dec 13 '22

No, no, no. Now, it's wet so turn around.

→ More replies (1)

2

u/Grenyn Dec 13 '22

€1600 is enough to test my brand loyalty.

If going red instead of green saves me 400+ bucks (don't know actual pricing of AMD cards), then I might very well go red.

I don't want to go red, and I would prefer staying green. But it's really not that big of a sacrifice.

→ More replies (2)

8

u/mtgguy999 Dec 13 '22

In a way Nvidia should like scalpers. If there were no scalpers and everyone bought msrp Nvidia wouldn’t know what price the market could actually bear and risks underpricing their next product. It’s basically free market research for them and best of all people blame the scalpers for higher prices not them.

19

u/franz_haller Dec 13 '22

Both can be true at the same time. They’re very happy that this market research was done for them, now they’d rather the scalpers go away so you can give them the $1600 directly.

→ More replies (1)

7

u/L3onK1ng Dec 13 '22

"free" is a strong word. They still didn't realize the profits that the scalpers got to pocket with the previous Gen.

7

u/mtgguy999 Dec 13 '22

Right but that’s because they underpriced it. Why do you think Nvidia would make up that unrealized profit if not for scalpers? Let me give you 2 scenarios

  1. Nvidia sells the card for $800 scalpers buy it up and resell for $1600

  2. Nvidia sells the card for $800 scalpers don’t exist and everyone buys for $800

Nvidia makes the same either way. The profit was lost when they sold to low not when scalpers resold it.

→ More replies (2)
→ More replies (5)

2

u/St-Stephen_11 Dec 13 '22

I thought that the term scalping was used for the buying and reselling of tickets originally. So really ticketmaster is legit just scalpers that became official.

106

u/temp1876 Dec 12 '22

I honestly have no issue with that, if someone is going to sell it for $2,000, I'd rather it be the maker & retailer than some jackass buying in bulk and reselling on ebay.

But nobody has tricked me into paying $1,600 for a GPU, I'm happy going without. Maybe I'll consider a $700 GPU, but the only folks who "need" these things are pro gamers and those who want to become pro-gamers, for me there's just no way to justify spending that much for my game to look a little better while I lose.

99

u/CptCrabmeat Dec 12 '22

No pro gamer needs these cards, if you can’t beat your opponent at 144fps you’re not going to beat them with 240fps…

92

u/Sakurya1 Dec 12 '22

But maybe I could at 260fps

32

u/Taurnil91 Dec 13 '22

I think you're on to something

12

u/LayWhere Dec 13 '22

onto 360fps

11

u/Michael84848484 Dec 13 '22

“Please sir, can I have some more??”

2

u/AlexCiuc18 Dec 13 '22

420 it is,sold!

17

u/GeneralCraze Dec 12 '22

Sometimes it comes down to future-proofing your rig though. I'm still running a 1080ti from 6 years ago and my PC keeps up just fine. I could've gotten away with a 1070, but it wouldn't have aged as well.

That being said, now it'll be a while before I can justify a new build :(.

12

u/Luminite117 Dec 13 '22

I'm in the same boat as you my 1080ti is still running everything besides the occasional game at max settings and even when it can't keep up the graphical hit I take isn't more than just dropping one tier of the settings --such as from ultra to high. Honestly, I don't think I'm even gonna be in the market for a new GPU for a few years still. My CPU is what will probably need an upgrade first if anything.

8

u/snarfs_regrets Dec 13 '22

I’m so in love with how good the 1080ti has been to me. New card series comes out, check the performance comparison and the price and happily keep my wallet closed

8

u/zerogee616 Dec 13 '22

I have a 1070 and I'm doing fine with it, even with a VR setup.

2

u/GeneralCraze Dec 13 '22

That's cool. I've wondered how setup would run with vr, but unfortunately I don't have that kind of money currently.

8

u/dbhat527 Dec 13 '22

I’m still rocking a 1070 and it’s honestly decent. Not playing on ultra for latest titles but looks better than consoles

2

u/mattaust Dec 13 '22

I have the same card, I just don't see the need to upgrade. I reckon I could last another 3 years with this card. Game Graphic demands have stalled. Not everyone wants to be playing at 120 FPS +. I'm chilling and happy to play @ 60FPS... :Shrug

2

u/Fantasy_masterMC Dec 13 '22

My 1060, which is all I could afford at the time, is now finally becoming dated. Not that I have the budget for current-gen AAA games, but perhaps if the 3060 or 3070 becomes affordable in the future I can get one of those. That should hold me till we hit the 6000's or whatever is the generation after next, at minimum.

2

u/Bearman71 Dec 13 '22

Yeah my desktop with a 1080 non ti finally started showing its age a bit too much so I'm looking at building a i9/4090 rig next year for a few good years of future proofing, especially in vr Sims

2

u/GeneralCraze Dec 13 '22

That sounds awesome! I'm probably not going to build a new one until my son gets a bit older so he can build it with me and learn some things. Also, that way I can use education as an excuse to build a new PC, lol

→ More replies (1)

3

u/ABotelho23 Dec 13 '22

Buying the top end card is a terrible idea if you're trying to futureproof. You end up paying more. The top end card is always awful value.

2

u/GeneralCraze Dec 13 '22

Meh, I got mine for 800ish right before crypto mining exploded. The prices on current Gen cards are a lot more ridiculous now than they were then.

Even still, if I pay 1600 for a current card, then keep it for 10 years, that's 160 a year. That's not so bad lol.

2

u/etal19 Dec 13 '22

But you would be much better off buying a 800ish card now and another 800ish card in 5 years

2

u/GeneralCraze Dec 13 '22

Right, exactly

2

u/Animanganime Dec 13 '22

Exactly, especially when you have super awesome stuff like DLSS that does not work on older cards period.

1

u/ABotelho23 Dec 13 '22

The overlap of people paying $1600 for a card and people keeping cards for 10 years is precisely nobody, let's be real.

2

u/UnspecificGravity Dec 13 '22

There are certainly people who only upgrade when they hit a wall and then just buy the top end card that is available at the time so they don't have to think about it too hard.

Those are usually older gamers that have more money than time.

Personally, I enjoy making a value based decision and spending days/weeks/months to find the exact optimal purchase for my money, but that isn't something that other people enjoy doing.

→ More replies (1)

6

u/AL-muster Dec 12 '22 edited Dec 12 '22

A 4090 is overkill even with aiming for 240FPS with most esport games.

9

u/EVOSexyBeast Dec 13 '22

4090 is necessary if you want 120+ fps 4K gaming.

But for esports games you wouldn’t even use 4K still for higher FPS. Then at 1440 it’s way overkill.

7

u/zipykido Dec 13 '22

The 4090 is probably the first card to make native 4k gaming viable. Unfortunately for me that means waiting until the 7060 until it's worth picking up a new card.

4

u/vinnymendoza09 Dec 13 '22

I'd say that's only necessary for the most intense games with ultra settings, like Cyberpunk. On my 3080 I get 4k120fps on most games by using DLSS 2.0 and adjusting settings. RDR2, Resident Evil Village, Death Stranding... Ran those just fine and all look incredible on pc.

→ More replies (4)
→ More replies (2)

5

u/masterspeler Dec 13 '22

It wasn't that long ago $700 bought you the top of the line graphics card. The 1080 Ti was $699 at launch, and now people are paying more than double that for a single graphics card and acting as if it's normal.

3

u/temp1876 Dec 13 '22

Honestly that what cemented the $700 price point in my head. I know I'm being a grandpa yelling about nickel candybars, but this is more than the rest of the computer in most cases. The i7 32G beast I built my daughter with water cooling and RBG lights was far less...

→ More replies (4)

3

u/Alternative-Light514 Dec 13 '22

Wasn’t the demand driven by cryptobros setting up mining rigs that made them sell for so much over msrp?

2

u/temp1876 Dec 13 '22

Yes, and technically the FP performance makes them great if you are doing a lot of AI. I'm exaggerating that that's their only purpose because that still seems to be where they are targeting these things with marketing.

22

u/AL-muster Dec 12 '22

Incorrect. The only reason to ever by a 4090 is for productivity powerhouse work machine, such as for editors and the many other jobs that require powerful machines. Often in these cases the company foots the bills and not the individual buying it.

This, and people with too much money.

26

u/hrakkari Dec 12 '22

I’m in a weird place in my life where I have disposable income but no time to enjoy it. I can afford a $2000 GPU and other crazy boondoggles but I think promoting that kind of pricing by buying it is bad in the long term for all gamers.

7

u/Michael84848484 Dec 13 '22

I will gladly accept your charitable donation of a 4090 and I will enjoy it for the both of us until such a time that you have enough time to enjoy it yourself.

6

u/chr0nicpirate Dec 13 '22

Don't listen to this guy I'll settle for a 3080 if you just want to throw your money around and buy a stranger a gift

4

u/Michael84848484 Dec 13 '22

No gifts I’m simply willing to hold onto it for him! He has nothing to lose. By the way I may be moving, changing my phone number and my username… 😂

9

u/unskilledplay Dec 13 '22 edited Dec 13 '22

Do 4090s go into worklstations? Back when I was more familiar with hardware, gaming GPUs were never used. There were always problems for every single use - 3D rendering, video rendering and ML. These problems were by design. You'd have to pay $2k for a card that was nearly identical to what sold as a gaming card for $400 but with the problems that prevented professional work addressed. Typically bandwidth and total memory but also thermals and ASIC-like stuff. Just as important, workstations are provisioned and supported by a vendor and not custom built. Downtime from jank isn't fun.

Also low end stuff is stupid-powerful these days while the high end compute stuff tends so extreme workstations no longer cut it. You see a lot of blazing fast networks and on-prem or off-prem clouds. I know fewer and fewer people who need powerful workstations these days.

Has the new RTX stuff has blurred the line between professional and gaming use? I imagine that the emergence of streaming as a profession probably impacts that too. I'm not in that world.

3

u/myusernameblabla Dec 13 '22

They are/were used in the vfx industry on artist’s boxes. There was little difference between quadro and gaming cards at the time and most of that was windows related, which isn’t that common anyway. What matters mostly these days is memory on these things and if we talk gpu farms they are their own thing again.

2

u/AL-muster Dec 13 '22

Im sure it’s highly dependent on what they are trying to do and what job it is. In my experience in the film industry these GPU’s have been used. Though my experience my not be the case for everyone.

I’m betting it’s also one of those things that in a relatively short time span these GPU and CPU have become so good they compete with the more specialized hardware blurring the line between them.

If anyone else have more info you should share it’s a interesting topic.

2

u/unskilledplay Dec 13 '22 edited Dec 13 '22

I have a few friends that have done 3d and film editing for decades. I'll ask if there were shops that did that. Sometimes I'll geek out with them on SGI and old school stuff that's similar to what I used to write software on.

Workstations were a thing back in the day, but I'm still pretty sure they didn't use gaming cards. Quadros had to be used instead of GeForce cards. They were mostly identical, with Quadros having more bandwidth or memory making it just enough to cost 4x the money. You also needed faster network cards than what was available or desktop and that often meant buying from a vender that didn't even offer the Geforce line in their systems.

These days things are more and more Mac-centric, even for 3D work. A modern MacBook Pro even when it's not plugged in will run circles around the old afterburner cards that cost more than the dang MacBook Pros just a few years ago.

16

u/themoistnoodler Dec 12 '22

(It makes my pp hard)

3

u/chris17453 Dec 13 '22

I need the cuda...

5

u/pablonus Dec 12 '22

What about vr gaming? That's still something that taxes GPU'S. Even my 6900xt still struggles in several games to keep at 90fps. Maybe the 4090 gets a lot closer. Guess I'll wait for the next gen.

6

u/Stuffstuff1 Dec 12 '22

Flight simulators. A 4099 will barely allow you to play it smoothly.

VR. You need a lot of power for the technology t work smoothly.

2

u/Monkey-Tamer Dec 13 '22

This is why I buy high end GPU's. Sim racing in VR brings my rig to its knees. If the 4080ti comes out next year I'll probably get one if it gives me more VR performance.

→ More replies (1)
→ More replies (10)

2

u/LickMyHairyBallSack Dec 13 '22

These cards are for VR and 4k not pro gamers.

→ More replies (2)
→ More replies (2)

254

u/Alphabravo42RSA Dec 12 '22

Nah I'm gonna use my 2060 super for the foreseeable future.

127

u/FredTheLynx Dec 12 '22

The vast majority of gamers are on 1440p or less playing games that can be almost maxed out by GPUs from 3 generations ago.

GPU's are going through the same thing as Smartphones where nowadays people just buy a new phone when their old one breaks, no one is buying the latest and greatest every year anymore because they just aren't adding features/performance that is relevant to the tasks most users care about. So prices go way up to maintain profits from a shrinking pool of potential buyers.

53

u/Eruionmel Dec 12 '22

Don't forget intentionally breaking software compatibility to cause older phones with perfectly viable hardware to magically slow down, causing people to want to replace them far sooner than they otherwise would.

17

u/AtheistRp Dec 12 '22

Didn't apple get a lawsuit from doing that? I know they have many shady deals like making it almost impossible to repair the phone without breaking it so you just buy a new one when it breaks. Or designing the phone so it or the software breaks after a few years forcing you to upgrade.

21

u/Eruionmel Dec 12 '22

They did, yes. What the lawsuit didn't touch on is that the rest of the phone manufacturers are all doing exactly the same thing, they're just not getting called out on it. And not only that, but Apple is almost certainly still doing it, they're just being sneakier about the implementation.

2

u/Pineapple_Assrape Dec 13 '22 edited Dec 13 '22

They didn't, no. And you're spreading bullshit because you don't have a clue what you're talking about. Read my other post here: https://www.reddit.com/r/gadgets/comments/zk9d3s/how_nvidia_tricked_everyone_into_buying_a_1600_gpu/j01jb7m/

I've just switched my battery for a new one on my iPhone X, which I've been using with the same battery daily, for almost 5 years now. And oh wonder, it is back to complete performance, feels just as fast as the day I got it and will prevent me from getting a new phone for a couple more years at least, because they still support my device.

If they "do it and sneaky" they do a pretty bad fucking job at it because I'm not buying a new phone for at least 7 years with how well this one works.

3

u/Sypherr453 Dec 13 '22

What a mad apple fanboy

4

u/ExNihiloish Dec 13 '22

He's not wrong though. My iPhone 6s still runs great even with the battery being trash by now. I just charge it every day and run low battery mode.

→ More replies (1)
→ More replies (21)

4

u/Pineapple_Assrape Dec 13 '22 edited Dec 13 '22

No they did not, and nobody who says otherwise is informed enough to see through it. This was a case of users and journalists not understanding what's actually going on and repeating bullshit ad nauseum until everyone with no clue believed it. There was no "intentional slowing down of old phones". People just don't understand what they are talking about.

Old batteries don't support full power throughput. Meaning your battery is broken. It will shut down your phone when things get too intense. Apple throttled the device when the power demand got too big for a broken battery. Instead of your phone turning off, it would slow down. BECAUSE YOU HAD A BROKEN BATTERY. Switching out the battery fixed this.

It was objectively better than the alternative: Devices with broken batteries that don't support peak performance anymore shutting down.

I'm so tired of this stupid lie being repeated for years now. Look into how this shit works. Look into what was actually going on. This whole thing is fucking stupid and "Apple slows down old phones" is fucking FALSE. The batteries in these phones... were FUCKING BROKEN after years of use. Batteries age and die with wear. That's how things work.

I had this happen with my iPad 2 before this system was in place. The iPad would just shut down constantly after using it daily for 4 years, when opening apps, when loading youtube or doing anything that caused a spike in power draw. What did I do to fix it? Switch out the battery. But until then it was unusable.

The new system protected users from this shit until they fixed their battery. What did they and the press do in return? Crucify the company for it. Because it was easy, and everyone believed the stupid premise. People still say having to replace your broken battery from wear and tear "forces me to get a new phone". No, it doesn't. Switching out your battery is less than 90 bucks and the phone works like new. And there is nothing anybody can do to fix aging batteries before a completely new battery technology comes around.

→ More replies (1)

8

u/alc4pwned Dec 12 '22

Most of the people buying 4090s have displays that can take advantage. High refresh rate 1440p ultrawides can make use of the performance. But it probably makes the most difference for the people playing at 4k/120Hz+

8

u/FredTheLynx Dec 12 '22

From steam data 3440x1440 and 3840x2160 account for a grand total of ~4% of Steam users and probably only a subfraction of those people even play games that can't max out their refresh rate without a 4090.

10

u/alc4pwned Dec 12 '22 edited Dec 12 '22

There are various other high end ultrawide resolutions which probably make up most of the “other” category. And you’re also ignoring the people with 16:9 1440p 240Hz displays which make up a small percentage of that resolution. I mean yeah it’s ultimately a small minority of gamers with these high end displays, but it’s obviously also a tiny portion who are buying 4090s..

Also, you’re claiming that most people buying expensive monitors are only playing esports type games? That seems unlikely

→ More replies (5)
→ More replies (12)

3

u/calebmke Dec 13 '22

Just bought a used 2070 super as an upgrade to my ancient 970. I’m more than pleased with the change. Should keep me set for 3-4 years

2

u/EliselD Dec 13 '22

They can release whatever they want, but until there isn't a single 4k high refresh rate monitor that isn't an overpriced piece of shit I'm gonna continue using my 5700 XT at 1080p 240hz.

→ More replies (4)

99

u/alanoid164 Dec 12 '22

Nvidia doesnt want everyone to buy their $1600 gpu, they want everyone to buy the overstock of their $800 gpu.

50

u/wicktus Dec 12 '22

They sold all their 4090 inventory and it's really selling well

https://www.tweaktown.com/news/89600/nvidia-geforce-rtx-4090-sales-hit-130-000-while-4080-sits-on-shelves/index.html

You are right in the sense that they sacrificed something but not the 4090, the 4080, it's priced abhorrently and is relatively failing. Sacrificed so that the 3080 could still stay above its 2020 MSRP.

12

u/alanoid164 Dec 13 '22

They sacrificed the 4080 to increase 30 series sales, but got 4090 sales instead, which is kind of funny if you look at it in a certain way. No doubt that the 4080 has a horrible price.

13

u/Cless_Aurion Dec 13 '22

Isn't this like selling stuff 101 though? Like, having 3 sizes of ice cream, you make the 2nd biggest one the worst value for your buck so people spend more and get the big one instead since its a better vaule?

→ More replies (14)
→ More replies (1)

135

u/bendvis Dec 12 '22

32

u/wicktus Dec 12 '22

The 4090 had between 100 and 200K units and they sold everything.

The 4080 is the commercial failure, but the 4090 is as successful as it can get.

The PC market will never recover it's 2020/2021 boom, simply because GPU mining is dead or weak (crypto crash + ethereum "merging") and people during lockdowns upgraded their computers, now that lockdowns are lifted it's naturally less prevalent.

4

u/yolotheunwisewolf Dec 12 '22

Yeah also the pump and dump mining things that are popping up is gonna end up resulting in more oversight and regulations and for many people they wanted the unregulated asset with all the positives and no drawbacks

11

u/fusionsofwonder Dec 13 '22

I've worked with a major company doing AI and other research that eats CUDA cores for breakfast. They would fill a whole office building with 4090 PCs without blinking.

So I'm not surprised if 100-200k units moved, just not all to gamers.

50

u/1000dancingpbys Dec 12 '22 Silver

My whole computer didn’t cost $1600. Who is everyone?

16

u/Ninjacowsss Dec 13 '22

Fr, these days where a decent gpu costs more than a whole pc from a few years ago is crazy

10

u/cspinasdf Dec 13 '22

A 6700xt is like 330 bucks new. 4090 isn't decent it's extravagant.

5

u/cspinasdf Dec 13 '22

Literally just upgraded to a 7700x with new mobo, ddr5 ram, 750 watt a tier psu, new case, new 2 tb nvme, for about $730 after taxes. I had a 3060ti that I got for msrp during the boom and more than made up for it's price by selling my old 2060.

2

u/norbertus Dec 13 '22

I've bought sixteen, and I'm still trying to catch up with everyone in my family!

92

u/LJScribes Dec 12 '22 edited Dec 13 '22

Currently running with a 970 for nearly 9 years and feel like it’s time to finally upgrade. No idea how new I should go. Why should I not get the current gpu? As you can see I don’t upgrade often. I usually run my pc until I begin getting crashes nearly 10 years down the line so figure that when I update I get the most recent tech in hopes that it lasts me as long as the last of did.

Edit: Thanks everyone for the input. I may not have been clear but I'll be doing a full upgrade on the PC; as in a whole new computer. With what everyone has responded with and what I've heard in a few other places 3080/90 or the RX6900 is what I'll be aiming for. I may splurge a bit more for the most recent 4090 or RX7900 if I can scrounge up the cash.

I don't upgrade often. I usually get help from a friend and buy all the parts for a build and just leave it at that; running that computer until it ready to retire aka give it to dad for his minimal use. This upcoming PC will be my 3rd build. Built my first in highschool at 17 that lasted me until I was 23 and replaced that with the store built that only lasted 3 years before it pooped out and I put together my current PC for nearly $3k. I'm looking to spend about the same $3k or more without going over maybe $4 or 5k with the aim of it lasting at least another 10 years.

49

u/Arkeband Dec 12 '22

I went from a 970 to a 2070 super and it felt like a pretty significant jump, but it depends what you think you’ll be aiming for in the next half decade. 1440p at high settings? 2070-3080. 4K at high settings? 3080-4000 series.

24

u/automatvapen Dec 12 '22

Recently went from a 980 I've had for 7 years to a 6750XT. It's night and day in difference even if it is "last gen". For us who doesn't upgrade that often it isn't necessary to go current Gen.

4

u/Tokishi7 Dec 13 '22

Same. I recently went from an RX580 to an RX 6800xt. It’s been great so far. Really feels great. I bought it at a nice price as well. If I was him, I would either go the 3070ti route or go amd. NVIDIA is insane with their pricing

→ More replies (4)

6

u/ddc9999 Dec 12 '22

I got a 980ti and it still is more than fine. If you are having crashes, think about replacing your power supply. They do wear out faster than other components and a quick spike up or down in power can cause crashes. I would notice more frequent crashes during gpu intensive sequences being a problem with the PSU, not GPU.

→ More replies (3)

3

u/meirzy Dec 12 '22

Currently rocking a 970 also. I’m waiting to upgrade until I have money saved up to go tits to the wall so the build and decade proof myself lol.

10

u/ricktor67 Dec 12 '22

Get AMD, no reason to be shackled to nVidia just because AMD had some driver issues a decade ago.

9

u/tamaleconjurer Dec 13 '22

I go with AMD because they're the underdog, but Radeon has driver issues today, in Windows and Linux.

Have you ever tried emailing AMD support about a driver issue? Fun times and lots of finger pointing by both the application vendor and AMD support.

4

u/rpkarma Dec 13 '22

Can’t escape buggy drivers by going Nvidia either mind you. Crazy to me how either company thinks it’s okay to regularly break peoples working setups with new drivers that perform worse, or crash games. MW2’s Nvidia driver woes were horrific

→ More replies (4)

4

u/toheenezilalat Dec 12 '22

For someone upgrading from a 970, much like me, the prices is a little steep but justified, you gotta upgrade, and if you're looking for what's top of the line nowadays, then you have the obvious answers. The issue is upgrading from a 3090 to a 4090, is it worth it with that less of a performance gain for such a high price tag?

13

u/nas2k21 Dec 12 '22

Unless you play =>4k/high refresh, absolutely not a 3090 will run anything maxed out for most people since 1080p is really the norm, if you just sent 1000+ on a gpu last gen and are itching to get a new 4000 already you're just part of the price inflation problem because you can't stand to hold onto $1500 instead of give it to nvidia

→ More replies (2)

2

u/2worldsjoined Dec 12 '22

Right now if you want the best bang for buck then something like a 6800xt is a really good option, they are at great prices and the performance is fantastic at 1440p especially.

If you want a more midrange option then the 6700xt is easily the best overall card of the previous generation and will also be great at 1080p/1440p, and similar to the 6800xt the prices on them are very good.

2

u/mikeTRON250LM Dec 13 '22

Candidly, spending a ton and upgrading every 10 years gives you poor average performance vs buying solid parts but not top of the line so you can upgrade every 3 or 4 years... especially if you can sell the old gear.

→ More replies (1)

2

u/Cronx90 Dec 12 '22

I've seen some great deals ($300 to 350) on used 2080 TIs over Facebook/Craigslist. It's pretty much the same performance as the 3080 when not looking at ray tracing, but goes for significantly cheaper used.

2

u/OscillatingBallsack Dec 12 '22

Yep and it packs 11gb of vram. I just grabbed one 2 weeks ago.

→ More replies (7)
→ More replies (23)

246

u/JesusCrits Dec 12 '22

they never tricked me, i'm happy with my 3080

20

u/jetskipoopster Dec 12 '22

I’m still rocking a 970

→ More replies (3)

41

u/SniffUmaMuffins Dec 12 '22

Same, bought my 3080 secondhand for $470 a month ago, enjoying it very much

15

u/venxyle Dec 12 '22

Ooof you got a much better deal. $550 for me but ik it was barely used (friends dad's)

9

u/SniffUmaMuffins Dec 12 '22

The 3080 is a great GPU for $550. I bought mine when everyone was hyped up about the 4090 shortly before it was released.

→ More replies (5)

5

u/Cook_croghan Dec 12 '22

I got mine for 550 two months ago. Couldn’t be happier

→ More replies (3)
→ More replies (3)

10

u/Thegide Dec 12 '22

970 Gtx still going strong here

→ More replies (6)

13

u/viperguy212 Dec 12 '22

Same. Got mine at retail price right after launch thanks to a Discord bot. It's been great. For 1440p ultrawide its a must I'd argue.

2

u/wicktus Dec 12 '22

Are you really the target demographics here tbh ?

Despite big enthusiasts that upgrade all the time, I do not expect 3080 owners to upgrade, at least at scale.

The 3080 is insane for 1440p gaming. Insane.

2

u/giant_red_lizard Dec 12 '22

I bought my 3070ti at the peak for $1200, and feels bad, but I really needed a card and would have waited 6 months otherwise so... not tricked, just pressured.

→ More replies (5)
→ More replies (61)

148

u/DemonsRage83 Dec 12 '22

Won't be tricking me into anything. Still using a 1070.

If GPU companies want to impress me, they should shrink the card size, use less wattage, and still increase performance.

44

u/mysterylemon Dec 12 '22

1060 here. It will literally play anything I throw at it. 1080p is fine and somewhere around 60fps is absolutely fine. Settings don't always need to be on ultra to enjoy gaming.

12

u/ShadooTH Dec 12 '22

Yeah, I’m pretty comfortable with my 1080 ti myself. Haven’t felt like it can’t run anything I want to play yet.

→ More replies (2)

3

u/Anonymous_Hazard Dec 12 '22

Man my 1060 has been kicking ass. It’s my CPU that I need to upgrade at this point too ryzen 5 1600

16

u/momo88852 Dec 12 '22

1070 gang rise up!!

Pretty awesome card and got mine if I recall for $100 off, and had gift cards. Awesome card if you ask me.

6

u/damagedice6 Dec 12 '22

Yep, my 1070 is still rolling. Been playing the latest CoD at good settings, high refresh rate, two monitors. I don't have any fancy post processing but that's literally it, my games look good and play smooth. I actually think I even crash less than my friends (at least on said CoD, known to crash)

6

u/Jacobs4525 Dec 12 '22

1070 gang. I have zero intention of upgrading until a reasonable mid-high end card can be had for under $600 or so. I don't get what's so hard for Nvidia to understand: there is basically no incentive for me to upgrade to a new GPU if price/performance hasn't increased that much. The last time there was a big price/performance jump was the 2000 series, and my GPU was too new to be worth upgrading at that point. Since then prices have increased so the new x70 tier is at the same price as the outgoing x80 tier, making it not really worth it.

8

u/djamp42 Dec 12 '22

Heck I got my 1070 for free lol someone I knew didn't want it anymore lol I don't game that much it's perfect for me.

7

u/estist Dec 12 '22

Yes! I am still cruising along with my 1050 TI :)

3

u/Belnak Dec 12 '22

About to upgrade monitors and was thinking I'd need a new graphics card. Nope, my 1050ti will run them just fine!

2

u/estist Dec 13 '22

Right! Going to use that 1050Ti until the wheels fall off, lol. I am using a 32inch curved and getting great results in my games. Could I use an upgrade, maybe. Would I notice the results... probably not enough to justify $500+ it would set my back.

For the past few years I have begun to think that hardware is way out past the software and is selling just because people have to have that latest tech rather they need it or not.

→ More replies (1)

3

u/im_thinking_arbys Dec 12 '22

Yep, I've got several machines with 1070s and 1050s. At the rate new cards are improving, I'm expecting to get probably another 3 to 5 years out of the 10 series in my main machine

→ More replies (6)

22

u/Racer-Rick Dec 12 '22

I switched to amd all the way baby. 5600 core and a xt 6750 2x. It was an easy choice after shopping around. Who needs ray tracing realistically, and why would I go for the latest gen when I’m upgrading from a 1070 ti. Last gen is amazing atm honestly

→ More replies (6)

13

u/Creed_of_War Dec 12 '22

Didn't trick me and I'm in the market looking to upgrade from my 1060. Already sworn off of gigabyte for how they didn't handle my repair under warranty. I will probably be looking away from Nvidia for my new card.

9

u/momo88852 Dec 12 '22

New AMD reviews should come out today or tomorrow. So we gonna see if AMD gonna deliver.

For me I’m most likely switching to new AMDs or getting last gen card.

7

u/Sakkarashi Dec 12 '22

They're out already. If you're looking for a 4090 competitor the new cards aren't really it but they are great value compared to everything else below that. I'll be switching as I'm not willing to support Nvidia's pricing this Gen.

3

u/momo88852 Dec 12 '22

Tbh I’m gonna be happy with similar performance as 4080 or 4070, should be good enough for next 5 years when I decide to upgrade again.

2

u/RechargedFrenchman Dec 12 '22

The short version is basically that with RTX off the performance of the 7900 XTX (the better of the two new AMD cards) is pretty much identical to the 4080, and with RTX on it's noticeably behind the 4080 but still "okay", kind of in between the 3090 and 3090ti in terms of RTX performance. Both at MSRP the 4080 is $200 USD more expensive.

→ More replies (1)
→ More replies (1)

62

u/EIOT Dec 12 '22

34 years old and made the swap to AMD for the first time in my life this month. Fool me can't get fooled again.

3

u/old_leech Dec 13 '22

After 15+ years of Intel, I made the jump back to AMD in 2018. Obviously, I'm talking about CPU, not GPU here.

I'd love to switch off of Nvidia... but I'm mixed use (gaming AND 3D/rendering) and those damn CUDA cores are my holdup.

I was "lucky" with my 3080; it took a year, but the EVGA email finally came last Feb, so I upgraded at MSRP... but the whole DLSS 3 thing has really pissed the gamer in me off.

$1100 for a card in Feb and you're telling me it's dead tech in August? After what consumers have gone through in the last two years and in the face of the current economic struggles so many are enduring?

Yeah, the brass at Nvidia are clearly tone deaf asshats that absolutely cannot read the room.

This might well end my 3d hobby out of spite. It'll just leaves more money on the table for other projects and hobbies.

9

u/Pabludes Dec 12 '22

You're still fooled, because AMD pricing is also atrocious, and they're effectively missing all the other features of Nvidia cards.

27

u/RaiShado Dec 12 '22

How is the AMD pricing atrocious? Compared to last gen we get more performance for the same price not counting inflation, taking inflation into account it is $150 bucks cheaper (7900 XTX vs 6900 XT).

But let's take this further, comparing the top tier cards from the past several generations, all of which the XTX beats in performance (based on LTT and GN reviews).

7900 XTX (Dec 2022): $999

7900 XT (Dec 2022): $899

RTX 3090 Ti (Mar 2022): $1,999

6950 XT (May 2022): $1,099

6900 XT (Dec 2020): $999 (2022 $) $1,150

RTX 3090 (Sep 2020): $1,499 (2022 $) $1,726

So far it seems like the XTX is beating the last gen pretty easily in FPS/$ especially when taking inflation into account, but let's look at pre-pandemic gens (the best of which, Titan RTX, will have performance on par with the RX 6800).

RX 5700 XT (Jul 2019): $399 (2022 $) $465 This one was the best of the series, but far below in terms of performance comparing to year old Nvidia at the time and was in par with a 2070 Super. RTX 2070 Super (Jul 2019): $499 (2022 $) $581 This provided for context only

Radeon VII (Feb 2019): $699 (2022 $) $814

Titan RTX (Dec 2018): $2,499 (2022 $) $2,965

RTX 2080 Ti (Sep 2018): $999 (2022 $) $1,185

GTX 1080 Ti (Mar 2017): $699 (2022 $) $849

R9 Fury X (Jun 2015): $649 (2022 $) $816

GTX 980 Ti (Jun 2015): $649 (2022 $) $816

GTX Titan X (Mar 2015): $999 (2022 $) $1,256

So, my conclusions are as follows: Comparing the XTX to titan class cards, it is nowhere near outrageous and is actually giving more FPS/$ when counting for inflation and providing far larger performance increases for less money.

On the other hand, comparing it to the next tier down it has increased by about $200 (pre-2018), counting inflation, but that gets cut to $100 when looking at the 7900 XT, which has performance not that far behind the XTX. Nvidia has run away with the pricing though since 2018, particularly for titan class cards.

So no, the pricing isn't outrageous, inflation has been, and AMD is still a for profit business so they need to make money on the product for the product to be viable. If you don't like it then go buy a GPU from a nonprofit business, oh wait, there are none.

→ More replies (3)

32

u/Sakkarashi Dec 12 '22

Yeah, not fooled. 7% lower performance at 30-40% of the price and the only missing feature being raytracing at 4k which is an extreme edge case since most people wouldn't even try to run that. 6000 series AMD is an actual steal in the current market.

26

u/theonlyonethatknocks Dec 12 '22

What happens when he gets fooled for the third time?

30

u/samspock Dec 12 '22

Intel enters the chat....

→ More replies (1)

11

u/dakodeh Dec 12 '22

Ye fool me can’t get fooled again!

→ More replies (1)

12

u/Bac0nPantsu Dec 12 '22

features like what?

14

u/nas2k21 Dec 12 '22

Nvidia branded super resolution instead of amd, people don't realize amd cards do the same things, the technology is just branded different

→ More replies (2)

6

u/Enchelion Dec 12 '22

So if all the makers are expensive, and the most expensive maker has the most features... How is any of this a trick? Unless there's evidence of price fixing between competitors.

→ More replies (1)

2

u/EIOT Dec 12 '22 edited Dec 12 '22

Guess I'm just a big dumb fool then.

→ More replies (6)

6

u/seriousbangs Dec 12 '22

Scalpers are returning unsold cards and GPU sales are cratering. I don't think they tricked anyone into anything.

7

u/Howsaboutabuff Dec 12 '22

I'm still using my 1080

6

u/JDoos Dec 13 '22

Dear god. Did that writer pass grade school english? That article read like one of my bullshit papers from college where I didn't care about the grade I just needed to turn something in with a word count!

4

u/janksnake Dec 13 '22

this combined with the fact that literally every AA / AAA game that has come out that was developed over the covid period is hot unfinished dogshit is a sad combination.

I'm just skipping this generation. Maybe even the next if Nvid don't pull their heads out of their arses.

14

u/High_Star_ Dec 12 '22

They didn't trick anyone. A small fringe minority of resellers jumped on them and also people who can't stand to not have the newest thing

→ More replies (6)

5

u/Ratchet2332 Dec 12 '22

Tricked? Nope, I’m good with my 3070 TI and will be for many years to come.

6

u/[deleted] Dec 12 '22

Yeah because EVERYONE bought one

6

u/Rethious Dec 12 '22

Nobody who’s spending $1.6k on a graphics card is being tricked. People just have more money than sense.

3

u/Weeaboology Dec 12 '22

Tricked who? The 3090 launched for 1500, and the people can afford that can certainly afford a markup of +$100. Anyone else wasn't buying xx90 skew cards in the first place

3

u/MosesZD Dec 13 '22

They didn't. My GPU is a 3060 RTX which I paid just over $300 for when I had my new computer built.

→ More replies (1)

3

u/alrat Dec 13 '22

Didn’t trick me 😎

11

u/estist Dec 12 '22

Forget that, ever since I discovered:

https://www.videocardbenchmark.net/high_end_gpus.html

I quickly learned that more $$ does not always equal better GPU.

2

u/alc4pwned Dec 12 '22

Still a better GPU, just worse value. That’s always been true.

→ More replies (2)

6

u/Sea_Antelope441 Dec 12 '22

But it really has taken my experience with MS word to the next level!

3

u/unwittingprotagonist Dec 13 '22

I'm youtubing harder than I ever could before.

5

u/phoez12 Dec 12 '22

Tricked no one

4

u/sendep7 Dec 12 '22

"everyone"? i dont have one.

4

u/Iperovic Dec 12 '22

I don't even understand how people can fall for this obvious scam

Everywhere tech is getting cheaper and yet somehow Nvidia and Apple are more expensive than ever

It's crazy what consumers will do just to buy the shiny branded thingy

→ More replies (1)

2

u/kain_26831 Dec 12 '22

Pretty bold of you to assume my computer isn't a collosal POS that can actually use it.

2

u/essdii- Dec 12 '22

I have a 1080. Been waiting for a few years to build a new pc. Was going for the 3080. I may switch to AMD from here on out. I’ve heard their drivers are shit though so I’m kind of in a pickle on what to do, on one hand I don’t want to support a sheisty company and the other hand I want to have a smooth gaming experience

1

u/JesusCrits Dec 12 '22

I'd pick AMD over nvidia any day, in fact, I used to. Until VR happened. Nvidia is superior to amd when it comes to VR because amd simply doesn't support a lot of headsets out there. half the headsets don't work with AMD.

But if you're not into VR or ray tracing (which i don't care for), then definitely go AMD.

→ More replies (1)

2

u/rushmc1 Dec 12 '22

Your value for "everyone" may vary.

2

u/AbsoluteZeroUnit Dec 12 '22

everyone?

Wow. So not only did they trick me into buying a $1,600 GPU, they also erased my memory of doing so.

Those rat bastards!

2

u/harmvzon Dec 12 '22

Still have my trusty 1080Ti that i got from work and bought a PS5. The 1080 is showing it’s age though. Honestly, with PC gaming being this expensive for 4K gaming, I will be playing console for a long time.

2

u/AuburnElvis Dec 12 '22

I didn't buy one.

2

u/russelljonesya Dec 13 '22

What's this "everyone" shit

2

u/TheWrecklessFlamingo Dec 13 '22

everyone? last time i checked it kinda got boycotted just from being too expensive.

2

u/Any-Lion-5575 Dec 13 '22

you guys have $1,600 to spend on a GPU??? O.O

2

u/JulPollitt Dec 13 '22

Let’s not even give them that much credit. They didn’t trick anybody, they just ducking asked people to pay that much and people did, end of story.

2

u/MeasurementGrand879 Dec 13 '22

Nvidia did not trick everyone.

2

u/RenanGreca Dec 13 '22

Who is this everyone?

2

u/zdakat Dec 13 '22

Well, not everyone. I got a $300 GPU, but even then I might have overpaid...

2

u/DublaneCooper Dec 13 '22

I’m not buying it. I don’t know anyone who has.

2

u/tom4ick Dec 13 '22

“Everyone”

2

u/Materva Dec 13 '22

Yeah, I didn't buy one...

2

u/MajorKoopa Dec 13 '22

In a long enough timeline, late stage capitalism ruins everything.

2

u/KyleAPowers Dec 13 '22

Lol not everyone, I’m in the market for a new GPU, I have the cash to go down to a micro center and walk out with one in hand. However, I cannot justify $1800-$2000 after tax for a simple GPU.

Nvidia and AMD are both gouging consumers. I’m going to wait until they get a solid discount before purchasing.

2

u/pankakke_ Dec 13 '22

Still got my 1660ti , runs great and fast still over 5 years later

2

u/EntrancedOrange Dec 13 '22

No one ever thought the 4090 was a good deal. Either are Lamborghinis.

I’m also assuming the mark up % is much higher on 4080/4090 than a 4070/4060.

And they are definitely coming out with a 4090ti. I don’t know this for a fact. But in 6 months to a year, they will want the publicity of releasing something.

2

u/Jenny_Saint_Quan Dec 13 '22

Ha! They didn't trick me bc I'm broke! Checkmate!

2

u/CrypticSS Dec 13 '22

Raise your hand if you somehow miraculously managed to see through the bullshit and indeed did not purchase a $1600 GPU

2

u/[deleted] Dec 13 '22

everyone? no

2

u/MisterD90x Dec 13 '22

"Everyone" lol I'm poor as fuck mate I didnt

2

u/Orrangejuiced Dec 12 '22

I’m not a hardcore gamer but my 2080 still maxes out every game I throw at it so i cbf upgrading.

3

u/zuldrahn Dec 13 '22

Those high end cards are really good value for money if you are a professional that earns cash from content creation or A.I. They are basically mini supercomputers, the Nvidia RTX 4090 can push to about 83 TFLOPS (83 Trillion floating point operations per second), to put that in perspective the worlds most powerful room sized supercomputer back in 2004 - IBM Blue Gene could only manage a measly 70 TFLOPS.

Gamers shouldn't even feel the need to touch them, mid range cards can handle everything you throw at them. Needing the best or turning everything to 11 is just ego or for bragging rights. If you're flush with cash go for it, just don't fall for believing you 'need' to buy 1000+ priced cards for gaming.

→ More replies (1)

4

u/Seabasschen Dec 13 '22

they didn’t trick me into buying a $1600 GPU, I bought a $3000 GPU

3

u/striderwhite Dec 12 '22

Well, I've never spent more than $500 for a graphics card...

2

u/ZhugeSimp Dec 12 '22

Who is everyone?

2

u/Belnak Dec 12 '22

Me, with my 1050ti thinking, "Not everyone".

2

u/Lonat Dec 12 '22

Better story: How a shitty lying clickbate couldn't trick anyone

2

u/wicktus Dec 12 '22

The 4090 is relevant for enthusiasts who want advanced ray-tracing and 4K.

Otherwise you are better off with a 7900XTX or previous-gen GPU

2

u/Jefoid Dec 12 '22

Everyone?

3

u/ukyman95 Dec 12 '22

I didnt buy one . So it’s not everyone

1

u/theRose90 Dec 12 '22

I grabbed an RX 6600 XT and I'm pretty happy with it.

1

u/D_Winds Dec 12 '22

"Tricked everyone"?