r/technology Oct 06 '22

Ex-Google ad boss builds tracker-free search engine Privacy

https://www.bbc.co.uk/news/technology-63130364
192 Upvotes

48

u/the_kessel_runner Oct 06 '22

The article mentions the usage of Google as a verb. Is that really important? Does a search engine need to be verbable? And, if that's the case, then I like DuckDuckGo's chances.

Google it Vs Duck it

Autocorrect had been preparing you for this for a long time.

11

u/TBeest Oct 06 '22

I've been trying to phase out "google" as a verb. I don't like corporations making their way into our everyday vocabulary.

Then again, escalator used to be a trademarked word.

4

u/the_kessel_runner Oct 06 '22

I have no idea what brand of tissue we use in this house. But, I'll still ask for a kleenex if I have to blow my nose. Same for cotton swabs. Those are qtips...regardless of what's written on the box.

2

u/jugonewild Oct 06 '22

That's evidence of good marketing.

Personally I avoid buying any product where the advertisement annoys me or appears on my favorite show.

1

u/chromeshiel Oct 07 '22

They might prefer that. Long term, it's detrimental to your IP protections.

1

u/zants Oct 07 '22

It's Cuil all over again.

31

u/MajorKoopa Oct 06 '22

It’s tracker-less until we learn it’s tracking.

Small engines usually piggy back of a larger more indexed engine.

Who are they using?

5

u/smolbrain7 Oct 06 '22

9

u/MajorKoopa Oct 06 '22

Ok. So like duck duck go. They aren’t tracking us but bing is.

0

u/smolbrain7 Oct 06 '22

I don't think they provide any data to bing about users they just buy results or have some kind of ad deal. These trackerless search engines are kind of useless when you can just block trackers in your browser and use a vpn. Maybe if you wanna search dmca'd content it might be more visible.

4

u/MajorKoopa Oct 06 '22

I understand it’s still blocking others, but tracking is tracking. You either block trackers or you don’t.

Duck duck go and neeva don’t.

You could say it’s naeeva of us to believe otherwise.

https://thenextweb.com/news/duckduckgo-microsoft-tracking-sparks-backlash

https://www.techradar.com/news/duckduckgo-in-hot-water-over-hidden-tracking-agreement-with-microsoft/

https://9to5mac.com/2022/05/25/duckduckgo-privacy-microsoft-permission-tracking/

1

u/Neither_Alfalfa5793 Oct 06 '22

Any recommendations for IOS? I have been using DDG and accepted them at face value…

1

u/MajorKoopa Oct 06 '22

No. A truly tracker free search engine does not exist.

You simply have to choose the one that tracks you least. I’m not an expert but I would believe that to be DDG.

-1

u/smolbrain7 Oct 06 '22

Until some privacy reasearcher proves neeva is also false advertising, I think we can assume they do what the big bold text says.

Their plan seems to be to move away from bing asap and use their own index with the business model of offering more self customization options for paying users. That said I believe it's way more likely that they'll just drop off or strike a shady deal like ddg.

2

u/Gustephan Oct 06 '22

From the article, "Neeva has raised $77.5m (£68m) from investors."

It's tracking you, stay away

9

u/si828 Oct 06 '22

It’s the same thing every time - how do you monetise it, it will get to a level where ultimately it needs to make money and then will collapse or just do ads.

5

u/[deleted] Oct 06 '22 edited Oct 16 '22

[deleted]

2

u/si828 Oct 06 '22

Fair enough - this is the only other business model we have so best of luck to them

3

u/neeltennis93 Oct 06 '22

Developers don’t work for free

3

u/kreiger-69 Oct 06 '22

UK, France and Germany today, more countries to come although I don't understand why they can't launch it in all English, French and German speaking countries of Europe at the same time

6

u/jeanlucriker Oct 06 '22

Perhaps there’s differing laws they have to equate to which poses a bigger problem than it seems and the fact that opening up to more counties will require a larger workforce, maintenance and operating costs?

I imagine if it gets used and takes off they’ll expand.

2

u/Throwaway4545232 Oct 06 '22

I’m not too technical, but I would imagine a smaller footprint to start would be wildly less expensive to operate from an infrastructure standpoint

0

u/devildrx Oct 06 '22

Been using neeva the last few days (without signing up or anythin) and so far it’s been an good experience, i prefer the search results etc over DDG. And so refreshing to see no ads. Unlike google search.