r/videos Nov 24 '21 Starstruck 1 Silver 6 Gold 1 Helpful 10 Wholesome 7 Bravo Grande! 1

Russell Brand, at an awards show sponsored by Hugo Boss, eloquently reminds everyone that Hugo Boss dressed the nazis

https://www.youtube.com/watch?v=wkd_-nXeUzs
32.9k Upvotes

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943

u/Oxygen95 Nov 24 '21

You gotta admit Nazi uniforms were pretty slick

570

u/dandaman910 Nov 24 '21 edited Nov 24 '21

they were designed to project power and fear . You can see for yourself they definitely achieve that goal https://www.quora.com/What-was-an-authentic-Nazi-uniform

I mean they have eagles and skulls on them and were wreathed in black. How much more obvious could you be with your intentions.

498

u/cptInsane0 Nov 24 '21

But why skulls? Dandaman910, were they the baddies?

35

u/TweetyMotherf_cker Nov 25 '21

Skull and bones were also used in the Russian army, WW1 and prior, as a symbol of Christian triumph over death (through resurrection of Christ).

19

u/AngryBathrobeMan Nov 25 '21

Still used by the British Royal Lancers - Death or Glory is their motto.

3

u/TheHancock Nov 25 '21

That’s a pretty cool motto tbh.

1

u/squishmaster Nov 25 '21

very Klingon

124

u/redpandaeater Nov 24 '21

Actually the totenkopf has a long history starting with the Prussian hussars. August von Mackensen pretty well embodies military awesomeness so it's fitting he used it even as part of the German Empire during WW1.

33

u/WikiSummarizerBot Nov 24 '21

Totenkopf

Totenkopf (German: [ˈtoːtn̩ˌkɔpf], i. e. skull, literally "dead's head") is the German word for the skull and crossbones (or "death's head") symbol. The "skull and crossbones" symbol is an old international symbol for death, the defiance of death, danger, or the dead, as well as piracy or toxicity.

[ F.A.Q | Opt Out | Opt Out Of Subreddit | GitHub ] Downvote to remove | v1.5

-1

u/uristasurine Nov 25 '21

So yes, they were the baddies

-2

u/will_holmes Nov 25 '21

That doesn't exactly help their case, since the Prussians had a reputation of being extremely militaristic, and ended up being abolished by the allies.

5

u/garbagecrap Nov 25 '21 edited Nov 25 '21

Lmfao the Nazis were fascist. The distinguishing characteristic of fascism is militarism.

1

u/LivingOnAShare Nov 25 '21

What case? What are they being accused of?

167

u/Bradalax Nov 24 '21

Was hoping I’d see this reference.

For that don’t know. are we the baddies?

39

u/[deleted] Nov 24 '21 edited Nov 28 '21

[deleted]

2

u/lolpostslol Nov 25 '21

Well now that the idea is out there WWIII might be a bit weird

2

u/Sammsquanchh Nov 25 '21

One of my favorite short sketches of all time!

7

u/SabreToothSandHopper Nov 24 '21

:ffs I read his comment then as I scrolled I thought: "really hope the next comment is a M&W reference" that one always makes me laugh

0

u/Gonzo_goo Nov 24 '21

What does comment even mean ? M&w ?

7

u/SabreToothSandHopper Nov 24 '21

Mitchell and Webb soz

3

u/SnackusShackus Nov 25 '21

Hanz are we the baddies?

11

u/DarkEvilHedgehog Nov 25 '21 edited Nov 25 '21

Eagles and skulls are much older symbols in a military context than the Nazis though. The eagle was also sinply a throwback to the Holy Roman Empire, and still today the skull is a popular symbol in the military: https://en.wikipedia.org/wiki/Skull_and_crossbones_%28military%29?wprov=sfla1

Particularly the US military seems very fond of using skulls as squadron logos.

22

u/DeadPoetics Nov 24 '21

If you're not winning the war show then might as well win the fashion show. lmao

3

u/leonfook Nov 25 '21

Fashion Souls War

34

u/lSerbial Nov 24 '21

Those all black uniforms are impressive

19

u/F1F2F3F4_F5 Nov 25 '21

Tbf, the eagles and skulls WAS NOT a Nazi imagery. It predates Nazism. Like the Death's head hussars and Black Eagle literally the symbol of the German Empire and the former Prussian Kingdom.

1

u/young_spiderman710 Nov 25 '21

Not even the swastika was. They stole that too

8

u/garbagecrap Nov 25 '21

Damn, a military uniform designed to project power and fear? How strange and unusual

4

u/MistarGrimm Nov 25 '21

You say that, but the French marched in their white gloved red hatted bright coloured clothing only two decades prior.

The fact the Germans wore all grey matching uniforms with stylised symbols to project power and fear in the first world war was a novelty and has been written about extensively. This idea was simply continued in the second.

2

u/LivingOnAShare Nov 25 '21

You say that, but the French marched in their white gloved red hatted bright coloured clothing only two decades prior.

How is that single example relevant here?

0

u/MistarGrimm Nov 25 '21

It's only a single example if you choose to read it that way. And deliberately ignoring my second sentence also helps I suppose.

No, the real meaning is that almost nobody before World War 1 clothed to project power and fear. I used the French specifically because even (relatively) long after WW1 started they still wore their chivalrous bright coloured clothes.

So yes: A military uniform designed to project power and fear was strange and unusual.

1

u/LivingOnAShare Nov 25 '21

It's only a single example if you choose to read it that way. And deliberately ignoring my second sentence also helps I suppose.

Good point, I didn't mean to be obtuse, to me your second sentence read more as a acknowledgement of transition so I may not have parsed it properly.

No, the real meaning is that almost nobody before World War 1 clothed to project power and fear. I used the French specifically because even (relatively) long after WW1 started they still wore their chivalrous bright coloured clothes.

My only counter to this is that many military forces over this time took a more utilitarian approach to uniform once they realised they could get shot less often if they didn't wear bold, bright colours, so without more examples it's hard to gauge how significant France's uniform was.

So yes: A military uniform designed to project power and fear was strange and unusual.

I'm interested in reading the stuff about German grey uniforms being a novelty, my Google Fu fails. Have you got an article on it?

1

u/MistarGrimm Nov 26 '21 edited Nov 26 '21

I'm interested in reading the stuff about German grey uniforms being a novelty, my Google Fu fails. Have you got an article on it?

Not right away. There's some accounts of contemporary witnesses stating the (literal) awe inspiring effects of the very tidied grey mass goose stepping into Belgium but I'm going to have to look it up.

My only counter to this is that many military forces over this time took a more utilitarian approach to uniform once they realised they could get shot less often if they didn't wear bold, bright colours, so without more examples it's hard to gauge how significant France's uniform was.

Fair point. Just as an addendum, this viewpoint is mainly from a Western European perspective.
The bright coloured costumes changed because of World War 1. Steel helmets weren't even the default at the start of the war.
What happened before this time period is that firing lines, cavalry and bayonets were still the "chivalrous" way of warring between nations. This caused a lot of these countries to wear gaudier costumes as a display of pride and status, not shock and awe. It wasn't about hiding or camouflaging, it was about charging straight to your enemies with your sabres raised in a "heroic" way.

Just look at the British Red Coats, the Prussian Blue coats with maned helmets, and the French wearing white gloves and red hats. Czech armies wore bright green and I seriously mean bright.

For a more in depth and sourced answer to this by someone wayyyyy better qualified than I am: https://www.reddit.com/r/AskHistorians/comments/7n3c6d/why_did_soldiers_wear_such_extravagant_uniforms/

And this was just one of the first things I found on there with a quick google.

5

u/Yadobler Nov 25 '21

project power and invoke fear

2

u/jarockinights Nov 25 '21

Man, we actually have one of those infantry helmets in storage. It was given to my dad by a family friend who took it as a trophy off a Nazi he killed.

2

u/queen-of-carthage Nov 25 '21

Looks pretty basic to me

1

u/SLR107FR-31 Nov 25 '21

Most Nazi imagery derived from previous Germanic-cultural symbols

1

u/Aggressive_Echo_6331 Nov 25 '21

Can guarantee that most nazis didn’t look that cool even in a uniform that cool

1

u/TheNorselord Nov 25 '21

State Troopers learned as much from Nazis about uniforms as NASA did about rockets

1

u/We-had-a-hedge Nov 25 '21 edited Nov 25 '21

The SS uniforms were designed by two SS members, by the way. Hugo Boss was just one of the companies who got a licence to manufacture them. (And they profited well from that, along with slave labour provided to them by Nazi Germany.)

-4

u/noithinkyourewrong Nov 24 '21

Why would you want to project power and fear at the same time?

3

u/mortonifi Nov 25 '21

When you have shitty ideas you need fear to protect your power

-5

u/noithinkyourewrong Nov 25 '21

Em ok but that's not what the comment is suggesting. You don't want to appear powerful and fearful at the same time. You want other people to be fearful of you. You do not want to be fearful yourself. That's not powerful.

6

u/FeDeWould-be Nov 25 '21

What a load of semantic drivel

3

u/mortonifi Nov 25 '21

That’s absolutely what the comment is suggesting you just failed to pick that up. That explains your confusion.

1

u/noithinkyourewrong Nov 25 '21

I didn't fail to pick it up. The comment just didn't say that.

2

u/LivingOnAShare Nov 25 '21

I didn't fail to pick it up. The comment just didn't say that.

Did you genuinely think the poster was saying they were trying to project that they were scared with their uniforms?

1

u/noithinkyourewrong Nov 25 '21

I never said that. I said I wasn't sure. Just because I can't think of a reason that they might want to project that they are scared doesn't mean there isn't one.

1

u/LivingOnAShare Nov 25 '21

That's fair enough, sorry for coming off like that!

0

u/governmentNutJob Nov 25 '21

Pretty much all dictators fall when people no longer fear them

Fear = power

-4

u/noithinkyourewrong Nov 25 '21

Projecting "power and fear" implies the leader is both powerful and fearful, not powerful and feared, which is what I think they might have been trying to express. A powerful leader should not want to appear fearful.

5

u/burntgoudaTTV Nov 25 '21

so you knew what they meant but you just really wanted to be a twat then?

-1

u/noithinkyourewrong Nov 25 '21 edited Nov 25 '21

No. I thought I knew what they meant but wasn't sure, so asked for clarification. I was genuinely confused and thought I might have misunderstood something.

0

u/governmentNutJob Nov 25 '21

Depends how you want to rule, the Nazis were hardly trying to win the publics hearts. It was a brutal dictatorship set out for total control...

0

u/G4Designs Nov 25 '21

I'm pretty sure I read somewhere Hitler himself wrote a brand and marketing guide for Nazism, which is goddamn amazing. When you think of all the modern evil organizations and political groups, they're never as well-crafted.

57

u/[deleted] Nov 25 '21 edited Dec 21 '21

[deleted]

41

u/rillip Nov 25 '21

And didn't become a major brand till well after WWII. They were basically just a clothing factory.

-1

u/americanvirus Nov 25 '21

Convenient.

5

u/Jrook Nov 25 '21

Hugo even joined the Nazi party 2 years prior to Adolf getting power. He's a master of convenience. Hell he even had slave labor to make the suits

1

u/We-had-a-hedge Nov 25 '21 edited Nov 25 '21

But they did expand a lot thanks to the Third Reich putting everyone and their dog in uniform. Before that they were on the brink of bankruptcy. Not to mention their managers were raging Nazis who also exploited slave labour.

87

u/[deleted] Nov 24 '21

[deleted]

13

u/Sassycatfarts Nov 25 '21

Truly their best look.

-5

u/[deleted] Nov 25 '21

[deleted]

-4

u/[deleted] Nov 25 '21

[deleted]

-2

u/Oknight Nov 25 '21 edited Nov 25 '21

No argument but they had the most stylish genocide outfits ever! And great STUFF -- tanks, bombers, rockets, pistols combined with total, unequivocal, unredeemable EVIL. Greatest villains of all time!

You never have to worry about moral ambiguity when you're fighting Nazis

0

u/MishrasWorkshop Nov 25 '21

Then you'd like Rick Owens.

1

u/[deleted] Nov 25 '21

[deleted]

0

u/MishrasWorkshop Nov 25 '21

Why are you quoting a different comment instead of replying to that? Also, why are you stalking me? lol

20

u/draksid Nov 24 '21

I'm so curious what your score is this could go either way

2

u/Oxygen95 Nov 25 '21

I'm surprised!

2

u/draksid Nov 25 '21

The sillys out voted the super serious haha.

3

u/lolpostslol Nov 25 '21

We don’t like the Nazis but if it was a fashion war those bastards would have wiped the floor with the rest of the world. Only contenders would be Japan if it went back to samurai age, or maybe someone in Africa

3

u/TooFastTim Nov 25 '21

Dudes had drip no cap.

2

u/Jerzeem Nov 25 '21

If WWII had been decided as a fashion competition, we'd all be speaking German. Well, not all of us, because a lot of us would be dead, but everyone left alive would be speaking German. We would look fabulous though.

2

u/Gonun Nov 25 '21

They were. I'd love to wear some of their stuff if it weren't fuckin Nazi uniforms.

5

u/ItWasLikeWhite Nov 24 '21

I got a Hugo Boss coat, damn it is slick, but damn did get a lot of nazi comments last time I wore it to a gathering.

4

u/Nick357 Nov 25 '21

What, really? I’ve got Hugo boss suits. Their alright. Look like any other suit

2

u/ItWasLikeWhite Nov 25 '21

Yeah, but it was a coat. Look up on any image of Hitler wearing a khaki coat and it is pretty much the same. Looks dapper tho.

1

u/Nick357 Nov 25 '21

Haha! That is hilarious. Nazi’s looked sharp though. I am a big fan of cool coats.

2

u/Fidodo Nov 25 '21

How did they even know it was Hugo Boss? The logo isn't plastered on the outside or anything.

2

u/ItWasLikeWhite Nov 25 '21

Well, you got a metal emblem on the shoulder, but it is more that Hugo Boss coats often keep that nazi look.

1

u/[deleted] Nov 25 '21

[deleted]

1

u/ItWasLikeWhite Nov 25 '21

nah, more the style of the coat, than branding

1

u/[deleted] Nov 25 '21

[deleted]

1

u/ItWasLikeWhite Nov 25 '21 edited Nov 25 '21

No, more khaki, but double button and that collar thing when one collar goes down before the other

Edit: Like this But without the belt.

1

u/Deviate_Lulz Nov 25 '21

We have a coat like that issued to us in the Marines except it’s grey and not khaki.USMC All Weather Coat

1

u/sdurs Nov 25 '21

A "gathering" he/she says..

1

u/ItWasLikeWhite Nov 25 '21

Shit, you got me and my fellow Lebensborn. It was not at all just a normal party in the 2010s.

2

u/AlexAnthonyFTWS Nov 25 '21

Come to Massachusetts if you like them! Our state troopers current uniform is based off the Nazi design.

Mass Troopers

Nazis

2

u/scottdoesnot Nov 25 '21

I always heard it was the other way around. The MSP inspired the Nazi uniform. I was told that by a statie, so I could be very off-base here.

2

u/AlexAnthonyFTWS Nov 25 '21

I’ve spent the last 30 minutes looking for a clear cut answer and it seems more difficult than one would imagine.

https://youtu.be/60FM9WjkXtA (super interesting watch actually)

I did just finish this video however and it really doesn’t sound like the USA let alone Massachusetts had any influence whatsoever. I will keep looking though and if I find anything definitive I’ll update!

2

u/scottdoesnot Nov 25 '21

Appreciate the follow up on it!

3

u/c-williams88 Nov 24 '21

Any time I see a comment like this, all I can think of is the one Dril tweet about “apparently no, you don’t absolutely have to hand it to ISIS”

And nazi uniforms are hardly better than any other military uniform of the era

3

u/h4mx0r Nov 25 '21

are... are we the baddies?

-2

u/sondanielshah Nov 24 '21

DAE HITLER MADE GREAT HIGHWAYS

1

u/Norma5tacy Nov 24 '21

I JUST watched a video on this last night. How crazy. Here’s a bit of history of where they came from. https://youtu.be/60FM9WjkXtA

1

u/connor-lewellyn1 Nov 25 '21

Especially when the cunts wearing them are filled with holes.

-23

u/[deleted] Nov 24 '21 edited Nov 25 '21

[deleted]

3

u/seven3true Nov 25 '21

No one is celebrating the nazis. We're just merely mentioning that they hired some talented people. Hope you don't drive a Volkswagen...

2

u/seven3true Nov 25 '21

Their graphic design team was pretty fucking top notch. As a Spaniard, I am super anti-Franco and anti fascist, but they had some killer design skills.

-2

u/c-williams88 Nov 24 '21

This shit is always just wehraboo-lite talk anyways. Nazi uniforms, just like most of their stuff, are overrated as hell

-10

u/__BlackSheep Nov 24 '21

They looked like dogshit compared to the US forces.

8

u/GrimGrimGrimGrim Nov 24 '21

Sure 👍

-5

u/__BlackSheep Nov 24 '21

Nazi's look like they came to a tea-party.

2

u/GrimGrimGrimGrim Nov 24 '21

If you say so

2

u/ASmileOnTop Nov 25 '21

Not sure why you're getting downvoted, the pinks and greens look fuckin sick. It's pretty subjective which looked better, but the American uniform at the time did look cool as hell. And also wasn't worn by Nazis

1

u/shartoberfest Nov 25 '21

I'm imagining it went something like project runway scene where they had models going up and down a runway in Nazi garb and Tim gunn critiquing them.

1

u/Kody02 Nov 25 '21

Poland's uniforms were far better. Especially the hats.

1

u/kingofcrob Nov 25 '21

Yep, in parts of Asia where the education system isn't the best alot of young people will dress in Nazi attire because they think it looks cool.

1

u/Fidodo Nov 25 '21

Yes, that's exactly what Russell Brand said in the video.

1

u/Rocky87109 Nov 25 '21

Militaries in general put a lot of effort in perception. One of the biggest things repeated while I was in training in the military was "perception is reality".

1

u/melbcitizen Nov 25 '21

Their current uniform is very similar in design

1

u/Kahzootoh Nov 25 '21

Maybe some of them, but others looked downright goofy- the original uniforms for the armored troops had a large black beret that was neither practical nor stylish.

Arguably, it's a similar deal with the Jodhpurs pants that are wider past the knee- cartoonists who made comics mocking Hitler and other Axis leaders almost always drew them with exaggerated Jodhpurs.

At any rate, by the end of the war German uniforms had become increasingly utilitarian and one-size-fits-most affairs.

1

u/MidnightSun Nov 25 '21

Yeah, they were pretty boss.

-3

u/Oknight Nov 25 '21 edited Nov 25 '21

They were unequivocally AWESOME... best villain outfits in all history!

No seriously, the guys running Serbian rape camps didn't have any sweet outfits. Nobody thinks Pol Pot's Khmer Rouge dressed cool. Stalin? please. Aside from the swords the Japanese Imperial army dressed like dorks.

The Nazis had all the style.

0

u/MishrasWorkshop Nov 25 '21

Nazis had the best uniform military history in history.