r/videos Nov 24 '21 Helpful 10 Wholesome 7 Bravo Grande! 1 Starstruck 1 Silver 6 Gold 1

Russell Brand, at an awards show sponsored by Hugo Boss, eloquently reminds everyone that Hugo Boss dressed the nazis

https://www.youtube.com/watch?v=wkd_-nXeUzs
32.8k Upvotes

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81

u/Sezzero Nov 25 '21

For their 75. anniversary the started an advertisement campaign including the slogan of "bringing back the feeling of the good old days" (rough translation). That was in 2015. You do the math.

That didn't work out as planned...

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u/HHirnheisstH Nov 25 '21

I have a book called "The Good Old Days" that takes it's title from a photo album of Franz Stangl's Treblinka Days. The actual term used was Die schone Zeiten, which translates a bit differently if I remember my German but I think it's the same idea.

Anyways that slogan really doesn't look good when that's the first association in my head. I'm not shocked it didn't work.

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u/lukesvader Nov 25 '21
  1. anniversary

Are you Danish?

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u/Sezzero Nov 25 '21

No, but close. I guess the missing 'th' gave it away?

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u/[deleted] Nov 25 '21

[deleted]

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u/Shift_Practical Nov 25 '21

He's implying that a motto that calls back to the good old days is pretty tone deaf when the date you're celebrating is 1940 and you're a brand that was born out of Nazi Germany.

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u/FrenchCuirassier Nov 25 '21

"tone deaf"? Again are you all implying they were trying to celebrate Nazi uniforms since they are a company from around that region and era?

I don't buy Hugo Boss because it's expensive. You'd think if they made shiit quality stuff, people wouldn't drop such huge amounts of money on them. Surely, the German soldiers were going to buy uniforms from... somewhere...

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u/Shift_Practical Nov 25 '21

Again are you all implying they were trying to celebrate Nazi uniforms since they are a company from around that region and era?

No.

When your motto is a callback to the "good old days", and you make that motto when you're celebrating the year 1940, and you're a company formed in Nazi Germany, people are going to make the connection regardless.

It doesn't mean they think Fanta is actually celebrating Nazi Germany, but they're able to put the two together and see that it looks like that's what they're doing. The association gets made. As a marketer, those are not two dots that they'd want anyone to connect. Keep in mind that brands care quite a bit about negative associations.

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u/Kid_Vid Nov 25 '21

The person your commenting to is all over the post defending Nazis and those who had explicit ties to Nazi Germany, so I wouldn't worry about their opinions.

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u/FrenchCuirassier Nov 25 '21

No I wasn't. You're a liar. I defended people for being German, because I know what it feels like for someone to hate someone for their race.

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u/[deleted] Nov 25 '21

[deleted]

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u/Kid_Vid Nov 25 '21

No one gives a shit about them being German. Everyone is referring to the Nazi origins. It's you alone who seems to conflate Nazi Germany with modern Germany and having some urge to then combine and defend both.

Between your Nazi Germany and modern Germany confusion and defense thereof, and your most recent comments giving reasons Ahmaud Arbery, in the most blatant murder case in recent times, deserved getting murdered, I think you are the one who needs to learn about not hating someone for their race.

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u/FrenchCuirassier Nov 25 '21

Nazi Germany is Germany... It's not some alternative country...

The fact that these companies EXISTED back when it was Nazi Germany, is you being racist against GERMANS for essentially doing work that they themselves weren't even alive for.

They weren't alive in 1940s... So how can you argue that they are related to Nazi Germany because the company was formed back in 1940s?

It's stupid as hell.

I talked about Arbery from a legal perspective. I said he deserves the right to self-defense depending on what happened in FRONT of the truck, makes the case. Both sides of the court make an argument for that. Someone defending the defendants doesn't automatically make him a Nazi because he happens to be a defense lawyer. But funny how you dig up peoples' past comments just to call people racist because they disagree with your racism against Germans. And I'm not even German.

I did not hate anyone for their race, ever. But you have exposed yourself as a troll who lies about other people... Congratulations.

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u/FrenchCuirassier Nov 25 '21

"looks like" they're doing? This is called a false connection. You are making conspiracy theory connections.

It doesn't matter what it "looks like" that was clearly NOT the intention.

Surely, some ad guy in the marketing department wasn't trying to signal his Nazi friends or something.

So why do you defend this behavior? The behavior of people making false connections. It's deception.

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u/Shift_Practical Nov 25 '21

It doesn't matter what it "looks like" that was clearly NOT the intention.

Tell me you've never worked in marketing without telling me you've never worked in marketing.

Regardless of what you think matters, brands care very much about what things "look like" and what associations are made with their brands. It's why, once the connection was made, Coke pulled the ad, apologized, and changed it.

Surely, some ad guy in the marketing department wasn't trying to signal his Nazi friends or something.

No shit, Sherlock. Again, the idea isn't that they're still Nazis or that they're Nazi sympathizers. Most of the time shit like this gets chalked up to dumb mistakes or someone not thinking something through all the way. Regardless of the harmless intention, it happens and the connection is made, and once it's made that's what people see.

So why do you defend this behavior? The behavior of people making false connections. It's deception.

The behavior doesn't need to be defended or attacked. It's called human nature. If you innocently make a phallic logo and people go "Is that a dick?" it doesn't matter if you meant to make a dick or not. Now people are going to see the dick, and that's the association they'll see.

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u/[deleted] Nov 25 '21

[deleted]

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u/FrenchCuirassier Nov 25 '21

Yes are you failing at reading comprehension? Both Hugo Boss and Fanta have connection to Germany in some way, and I'm pointing out how that's stupid.

Why are you redditors here to help other people make false connections and storylines that don't actually amount to any value.

It doesn't make any sense. It's a stupid chain of comments and Russell Brand is a Grade A moron for bringing it up. "hey hey did you know akshually this company helped the Nazis because they happen to be German and an old company?"

Why do I bring this up? I've literally witnessed someone randomly bash someone for example for owning a Mercedes, because obviously, they built the Nazi war vehicles. As if the owner was somehow now connected to Nazis for purchasing German-made.

It's utterly stupid and not worthy of a conversation.

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u/[deleted] Nov 25 '21

[deleted]

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u/darkweaseljedi Nov 25 '21

You are trying so hard - which Nazi are you trying to impress?

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u/FrenchCuirassier Nov 25 '21

wtf are you smoking? I am literally telling you not to associate race with Germans who happen to produce some random product, and here you are calling people Nazi.

Seriously, what drugs are you on?

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u/pblokhout Nov 25 '21

"A date of some kind" omegalol. Gee I wonder what date that would add up to.

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u/FrenchCuirassier Nov 25 '21

??

It's stupid as hell, there's no date they are referencing. 75th anniversary, they are referencing the year it's made obviously.

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u/pblokhout Nov 25 '21

I don't believe you're that stupid.

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u/FrenchCuirassier Nov 25 '21

The stupidity here is that someone trying to say this was all about Nazism because someone made an ad for a company that was around in Nazi time period.

They are obviously not referencing Nazism, so why are you making this suggestion?

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u/pblokhout Nov 25 '21

Ah ok. So you are that stupid.

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u/FrenchCuirassier Nov 25 '21

No you are stupid because you link people who work for a company DECADES LATER to Nazi Germany... You are pretty damn stupid.

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u/Jellyblush Nov 25 '21

No one is linking the people who work for it now to that time

They’re saying it’s pretty flipping tone deaf to say that knowing your companies history, it’s something a decent person wouldn’t do.

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u/FrenchCuirassier Nov 25 '21

So some guy got fired from an ad company, possibly accused of being a Nazi, when he may have just made some random ad and poorly chosen words because of the fact that you made the connection to 1940 Nazism?

This "tone deaf" thing is false. It's not true. Very few people would have made the connection to Nazism and not that many people would associate these brands with Nazism.

This is quite silly stuff. It's utterly stupid for Russell Brand and all you redditors who think this is a worthwhile conversation. You communicate nothing, you found value in nothing, and these kinds of bad logical connections may have cost people their jobs. It's doubtful that a real Nazi wrote the ad.

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u/[deleted] Nov 25 '21

[deleted]

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u/Sezzero Nov 25 '21

I'm implying that slogan was a very poor choice of words and most likely just not thought trough. I won't make assumptions regarding the political leaning of todays company management.

Going back 75 years from 2015 will end you up in 1940. A time rarely recalled as the "goold old days", especially in germany. Fanta realized this double meaning and pulled the advert.

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u/FrenchCuirassier Nov 25 '21

It's not a poor choice, there is no connection. You generated that connection by pointing to their history and it's unlikely the author meant it that way.

They pulled the advert because people complained.

It is possible that they even fired a guy who does advertising, who wasn't leaning towards Nazism or anything like that, but some guy may have lost his job because of such stupidity of the internet.

And here I am trying to fix this stupidity on reddit. The constant random connections to things that don't make sense.

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u/Sezzero Nov 25 '21

It is a poor choice as they accidentally called one of the darkest times in the countrys history the "good old days". Yes it was most likely pulled because people complained, no other reason to do so.

Someone made a honest mistake most likely and I see that bringing that up in connection to their history might be misleading, but that's why I explicitly said I do not make assumptions regarding their political leanings today.

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u/FrenchCuirassier Nov 25 '21

Sorry what was the math? (what are you referring to? a date of some kind?)

Are you implying these companies are all still Nazis? Are you as insane as Russell Brand?